GUESS Spring 2025 Collection with NMIXX

GUESS introduces its Spring 2025 campaign starring the chart-topping K-pop group NMIXX, newly appointed as GUESS ambassadors across Asia. The campaign showcases two key fashion directions—futuristic denim and effortless off-duty wear—capturing the bold, trendsetting spirit of the new generation.

The denim story revisits the brand’s heritage with a modern twist, featuring signature grey washes, mirror effects, and elevated detailing. Statement pieces like the ARNELA heart-shaped bag and GEN bowling bag take centre stage, worn by Sullyoon and Kyujin respectively, reflecting the youthful confidence of the campaign’s theme.

Complementing the denim drop is a lifestyle collection that channels relaxed ease. Think oversized Bermuda shorts, striped pique shirts, and playful matching sets that strike a balance between nostalgia and contemporary flair.

In celebration of the campaign, exclusive NMIXX photocards and GUESS reusable totes are available as limited-edition gifts with purchase, while stocks last.