Roger Vivier Presents Its Autumn-Winter 2026/27 Campaign Starring Global Ambassador, Xin Zhilei

Roger Vivier unveils its Autumn-Winter 2026/27 campaign, continuing the Maison’s contemporary narrative dedicated to femininity, imagination and self-expression. Conceived by Creative Director Gherardo Felloni, the campaign reimagines the distinctive architectural language of Maison Vivier in Paris, transforming it into a cinematic setting where architecture, light and movement intertwine in a sensory journey between reality and imagination. At the centre of this story is Global Brand Ambassador Xin Zhilei, whose poised yet assured presence embodies the spirit of the Vivier woman — confident, perceptive, multifaceted and true to herself — opening a new dialogue between heritage and contemporary culture.

The campaign revisits the iconic architectural elements of Maison Vivier in Paris, where light moves through elegant salon interiors to create a layered visual narrative. Xin Zhilei journeys through spaces where reality and imagination converge, following an unfolding path of encounters, reflections, moments of closeness and rediscovery. Time seems to expand freely before gently returning to its point of origin, while seemingly overlooked moments emerge as sources of emotion and creativity. Through a performance marked by restraint and expressive strength, she captures the elegance, intelligence and independence of the Vivier woman, bringing a distinctly contemporary spirit to the collection.