Initio Parfums Privés is a contemporary French niche fragrance house founded on the belief that perfume is a powerful, transformative force.

Crafted in France, its bold, unisex creations are designed to influence mood, confidence and energy, going beyond scent alone. Known for their intense projection and longevity, Initio fragrances blend premium ingredients with the science of sensory impact, creating compositions that are addictive, emotional and unforgettable.