Born in Singapore, Postcard is a homegrown lifestyle brand offering gentle, travel‑friendly personal care products that are freshly made in‑house in Singapore. 

Inspired by the charm of a seaside hotel lobby, the flagship store at Takashimaya is designed as a sensorial space for discovery. The range includes cult‑favourite shampoo bars, fragrance‑free skincare and customisable bath amenities blended on the spot.  The store invites discovery through testers at the sink, a full‑service refillery bar, and a signature charm station featuring collectible bag charms.